Let’s get this out of the way: “oral” is never not a funny word.

But that doesn’t change the fact that we are passionate about reinventing oral care from teeth to gums. Each of our products has been meticulously crafted using the latest technology and microbiome science to combat familiar obstacles when caring for our teeth.

Our method cares for your whole mouth and helps prevent issues before they become problems (expensive, painful problems).

And since the most important step of any routine is sticking to it, our method comes with helpful subscriptions so you always have fresh brushes and plenty of floss. They don’t call us the smart smile specialists for nothing.



Like all great love stories, our story begins at a Stanford University Bio Design course where our founders first met. Real sexy stuff.

When reviewing dental technology, our founders realized most advancements were focused on treatment, not prevention - a huge oversight. So they decided to change things, starting with the single largest oral care challenge: flossing.

Side note: Did you know that 80% of Americans don’t floss regularly? Literally more Americans believe in ghosts than floss regularly.

They joined the Stanford StartX Accelerator, yadda yadda yadda, Flosstime was born! The world’s first automated floss dispenser that actually reminds you to floss. Finally, a solution that will make it nearly impossible to forget to floss.

Great start. Not even close to finished.

Next, they tackled the manual toothbrush (painstakingly designed, antimicrobial bristles!). Then the electric toothbrush (the most strokes per minute & Bluetooth connected AI coaching!). Not even breath mints were safe from their tinkering hands (pH & microbiome balancing SMARTMINTS® were born!).

Our founders are total nerds, passionate about improving every aspect of oral care through technology and stunning design. And they’re just getting warmed up.